1. Rebranding
2. Creative Direction
3. Design & MotionAMS
LX
24
25
The rebranding of LaPunta Festival 2025 marked both a challenge and an opportunity: redefining how a new generation engages with culture and identity. As creative directors, we developed a fresh visual language and adaptable identity system designed to evolve with the festival’s yearly editions, ensuring growth, relevance, and flexibility. Welcome to Paradise.Creative direction by Ricardo Leite, Marketing and Communication by Mohit, Design by Joana and ... , Motion by Carlos Marques and ...