1. Rebranding
2. Art Direction
3. IllustrationAMS
PRT
2020Popronde is a free nationwide festival dedicated to showcasing emerging talent. With no entrance fees, the mission has always been clear: to support artists in advancing their careers by providing venues, promotion, and—more recently—educational content through the Popronde Academy. Rising costs have created new challenges, making the festival’s brand evolution even more vital.For Popronde 2.0, we developed a refreshed identity system that strengthens its cultural presence while staying true to its mission of accessibility and growth. Creative direction by Bas Koopmans / Design and Art direction by Ricardo Leite, Coding by Kaue Costa.