1. Branding 2. Design 3. Flexible Systems AMS 2024/25Owning the circle — the foundation of the bike — and riding free like no other. As part of VanMoof’s rebranding 2.0 and the S6{open} releases, we developed and introduced new flexible grid systems for the visual identity. Designed to be both playful and functional, the system supports the brand’s evolving goals. Creative direction by Donnie de Meijer, Branding Design direction by Ricardo Leite, Art Direction by James Holdsworth and Alex Rigby, Design by Delia Mennell and Bala Commerford, Project managing by Samara van der Valk and Alexandra van Nunen.